The art of creating Hennessy Very Special reveals surprising parallels with the world of dance. Using motion capture technology, Maison Hennessy preserved the exhilarating energy of Les Twins’ live performance and transposed those digital images into an original limited edition design. For the first time, a single limited edition is represented by two complementary graphic designs: each bottle features a likeness of either Laurent or Larry. For the Hennessy Very Special 2021 limited edition, the French urban movement creators Laurent and Larry Bourgeois express the pulse of street culture in a dual design incorporating freestyle dance, original music and the Maison’s first-ever fashion capsule collection. Far more than a classic collaboration, this Hennessy Very Special partnership marks a brand-new horizon and a groundbreaking meeting of minds.
Hennessy VS Limited Edition by Les TWINS – “CA BLAZE”
Les Twins took inspiration from the the six key stages of Cognac making, from earth and vine to barrel and glass, and interpreted this through freestyle dance. There are intriguing parallels between the art of Cognac making and the creative skill of freestyle performing; as just as Cellar Masters harmoniously blend eaux-de-vie together to produce an exceptional Cognac, Les Twins seamlessly combine singular movements to deliver a synergistic performance.
For the 2021 Limited Edition bottle release, Hennessy used motion capture technology to preserve the dynamic energy of Les Twins’ live performance and transform those digital images into a unique and original bottle design. Hennessy chose to release two designs, to represent each of the twins, with the ‘LIL BEAST’ bottle featuring a likeness to Laurent and “CA BLAZE” to Larry, and both bottles bear a QR code that allows the consumer to unleash the full movement experience.
You may think, that with Hennessy’s ability to innovate and push boundaries, they are a thoroughly ‘modern’ Cognac brand. This is a large part of their immense success and influence. The very French brand based in the Charente region, in fact, dates all the way back to 1765 – to Ireland – but have managed to shapeshift enough times to remain more relevant than ever before – with current Master Blender Renaud Fillioux. Their range of uber-trendy products is ever expanding, and their marketing campaigns all the more captivating. There is no doubt that ‘Henny’ culture is alive and kicking: both Cognac and a fifth of Hennessy are mentioned in what seems like hundreds of songs.